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Netscape - Segmentation and taxonomy for business accounts; sizing and opportunity analysis. |
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Apple Computer - Prospect and customer consideration and buying behaviors for Apple and competitors through management and analysis of worldwide research. Segmentation in US business and education. |
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Oracle - Identification of product mixes appealing to company's primary market, and construction of demand forecasts used in marketing and sales of existing products. ROI primary research and model building for professional certification program. |
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Telseon - Evaluation of IP services market in Internet data centers, prediction of market behavior for metro DWDM opportunities for a metropolitan optical services provider. |
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Menlo Ventures - Evaluation of market conditions and opportunity for a portfolio company through an innovative approach combining in-depth early adopter interviews with quantitative analysis for an investment firm. |
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Questra - Segmentation, market sizing and opportunity analysis, product marketing, analyst and press relations that has helped define the product offerings, provide sales and marketing focus, and create buzz among analysts and in target industries for an intelligent device management software manufacturer. |
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Crystal Decisions - Enterprise market strategy and corporate repositioning for Crystal Decisions, a leader in Business Intelligence Market. Development of an enterprise partners program, with tiered benefits linked to partner impact and ROI. |
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Vircom - Comprehensive competitive, customer, and market research and recommendations resulting in successful repositioning of an established messaging software company for the ISP market that received positive coverage from trade press. |
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Incite Software - Strategic marketing and product marketing assistance for launch of a start up web-based messaging and collaboration software company. This contributed to sale of company an investor within six months of launch. |
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Cryo Networks - Research and recommendations for product modifications that resulted in a successful North American launch for a startup 3d web graphics software provider. Based in Paris, France, the company wanted to expand to the US and Canadian markets. |
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Customer Insights works with many other companies, but they are not listed due to the sensitivity of ongoing research.
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